A clear purpose for every page
Useful titles, descriptions, headings and navigation help customers and search engines understand your services.
SEO & Search Visibility
Help the right people find your business.
Help potential customers discover the services you offer through search engines and local listings. Sam combines research, website improvements and ongoing review to develop your search visibility.
- For
- Small businesses
- Outcome
- Relevant search visibility
- Delivery
- Monthly plans from £75
Start with a sound foundation
Built into the website. Developed over time.
Essential SEO comes with a new website from Sam The IT Man. An ongoing plan builds on those foundations with research, monitoring and active improvements.
A dependable technical foundation
Responsive design, accessible content, performance and sensible indexing give the website a strong starting point.
A plan for what comes next
Monthly SEO uses search evidence and business priorities to decide which improvements deserve attention.
A connected search presence
Search, maps and the details that build trust.
Customers may find you through more than one platform. The work considers the channels relevant to your business and keeps the information people find consistent.
Google Search
Review discovery, indexing and search performance, then improve the pages that matter.
Google Maps & local search
Make your services, real coverage areas and business profile easier to understand.
Microsoft Bing
Include another route customers can use to discover your services.
Apple Maps & directories
Review suitable listings and Apple Business Connect where relevant to the business.
Accurate business details, connected profiles and genuine reviews support a credible presence. Local work reflects the areas you actually serve; wider searches can suit services you deliver remotely.
Research with a purpose
Find the searches that fit your business.
Competitor research helps reveal the services, locations, pages and questions receiving attention—and useful gaps your business could address.
A broad phrase can attract the wrong audience. More useful searches often describe a specific service, a customer need or an area you actually serve.
Sam reviews those opportunities alongside your existing pages and search performance. The priorities might be clearer service content, stronger internal links, a better local profile or a new page with a defined purpose.
Once somebody arrives, the website needs to explain the offer clearly and give them a straightforward next step.
An example, not a client result
Start with what the customer needs.
For an HR business, a general search such as “HR company” tells you little about the person searching.
- A service and an audience
- “HR support for small businesses”
- A specific problem
- “employee relations advice for employers”
These illustrate search intent. Actual search terms are researched against your services, competition and coverage before work is prioritised.
- 01
Be found
Reach people searching for services you provide.
- 02
Earn trust
Present clear information, genuine reviews and a consistent business identity.
- 03
Make contact easy
Help the right visitor understand the offer and start a conversation.
Monthly SEO plans
Choose the time to match your ambitions.
From steady upkeep to more active development, each plan sets aside time for agreed SEO work. Choose the level that suits your starting point, priorities and budget.
Maintain & improve
SEO Essentials
Keep your search presence in good shape.
£75per month
Or £191.25 per quarter, paid upfront. Save 15% against three monthly payments.
Up to 4 hours of SEO work each month
Businesses that want steady maintenance and gradual improvement.
- Google and Bing performance monitoring
- Indexing and technical health checks
- Search-term reviews and small content improvements
- Page titles and descriptions
- Basic local SEO and business listing checks
- Light competitor monitoring
Build & compete
SEO Growth
Put more time into building visibility.
£125per month
Or £318.75 per quarter, paid upfront. Save 15% against three monthly payments.
Up to 8 hours of SEO work each month
Businesses ready to develop their pages, reach and search opportunities.
- Everything in SEO Essentials
- Deeper keyword and competitor research
- Service-page and content optimisation
- Website structure and internal linking
- Local SEO and relevant directory improvements
- Research into content gaps and new opportunities
Develop & respond
SEO Pro
Make room for research, action and refinement.
£200per month
Or £510 per quarter, paid upfront. Save 15% against three monthly payments.
Up to 16 hours of SEO work each month
Businesses launching or expanding, with more time needed to respond and improve.
- Everything in SEO Growth
- More active market and competitor tracking
- Creating and improving service-focused content
- Deeper local SEO and landing-page work
- Research into additional services and genuine coverage areas
- More time to test, review and respond to search performance
Not sure which plan fits?
Start with your website and what you want to improve. Sam can help you weigh up steady maintenance, active development or a more intensive programme.
Activities are prioritised within the monthly allowance. Scope and arrangements are agreed before work starts; search rankings and enquiry volumes cannot be guaranteed.
How the work moves forward
Measure. Improve. Learn.
Search behaviour and competitors change. Ongoing SEO gives you time to review what is happening and respond.
Understand
Confirm your services, customers, coverage areas and current search position.
Prioritise
Research search terms and competitors, then select worthwhile opportunities.
Improve
Work on agreed content, technical issues, internal links or local presence.
Review
Look at performance and changes, then adjust the next priorities.
What progress looks like
Look at the path from discovery to enquiry.
A ranking is one signal. Useful review connects the searches people make with the pages they reach and what those pages help them do.
- Can the right pages be found?
- Review indexing, relevant search terms and how important pages appear in search.
- Are relevant people reaching them?
- Compare how often pages appear in search and how often people click through, where that data is available.
- Does the page support the next step?
- Review the offer and enquiry route, alongside enquiry data where it is available.
Already considering Website Care?
Hosting keeps a website available. Website Care maintains the website itself. Ongoing SEO focuses on how the business is discovered and how relevant visitors reach its pages.
Straight answers
Know what you’re paying for.
Clear scope and realistic expectations make it easier to choose the right level of support.
Is SEO included with a new website?
Essential technical and on-page SEO foundations are included with a new website. Ongoing research, monitoring, content development and local search work are covered by a separate monthly plan.
Can you help with an existing website?
Share the website and what you want to improve. Sam will review its current position and the access available before confirming which work is practical and whether a monthly plan or a website project is the better starting point.
How quickly will I see results?
There is no fixed timetable. Competition, the website's starting point and its established search presence all matter. A new business may be competing with companies that have years of content, reviews and links. The approach is to build sound foundations, measure the response and keep improving.
Do you guarantee first place on Google?
No. Search engines decide their rankings, so a particular position or number of enquiries cannot be promised. Sam can research opportunities, make agreed improvements and explain the evidence behind the work.
What happens within the monthly hours?
The allowance is up to the stated number of hours each month. Work is prioritised around your goals and the evidence available; the examples shown are possible activities, not a promise to complete every item every month. Scope and arrangements are confirmed before the plan starts.
Which plan should I start with?
Essentials suits steady upkeep and smaller improvements. Growth gives more room to develop service pages, content and local visibility. Pro provides more time for research, content creation and responding to opportunities. Share your website and priorities if you are unsure; the right starting point depends on the work needed, not just the size of the business.
How do reviews and business profiles fit in?
Consistent business information and genuine customer reviews help people assess the business when they find it. Suitable profiles and review sources can be connected with the website. Reviews must reflect real experiences; they are never invented or manipulated.
Useful background
Understand the website behind the search result.
Plain-English guides to custom development and the difference between hosting and website care.
01
Help & Advice
02What does a custom-coded website mean?
Understand how purpose-built website code differs from a page-builder template and when that distinction is useful.
Help & Advice
Website hosting vs Website Care
Understand the difference between keeping a website available and maintaining the website that runs in that environment.
Build the right thing